Bata – A case study of Brand Transformation to target niche & contemporary market space

Bata India is the largest retailer and leading manufacturer of footwear in India and is part of the Bata Shoe Organization which has its provenance from Czech country. The company is engaged in the business of manufacturing and trading of footwear and accessories through their retail and wholesale network. I was enthused by their new transformation narrative and decided to study this in detail. And here we go

Disclaimer: Please note that the companies or stocks discussed in this website are purely for analysis purposes only and none of these are recommendations by any means. Sandeep Anand as the author of might or might not hold positions in these stocks and any holding positions might bias my views expressed. Neither Sancompounding site nor its owners shall be liable for any damages directly or indirectly to financial damages, gain or loss of capital that may occur as a result of use of the information or analysis Please do your diligence and consulting with your personal Financial advisors before taking any investment decisions.

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